Let’s face it… Online marketing is all about communication. The better your writing and speaking skills, the more success you will create and the more money you will make. Web copywriting, which is the term for the words and phrases you use in your sales letters, capture pages, emails, and any other form of written marketing communication, is probably THE biggest determining factor in your effectiveness as a marketer.
It’s the words you choose that will make the difference between ‘Hmmm… This looks alright’ and ‘Wow, I’ve gotta get this NOW!’ Your web copy is what makes or breaks the sale.
Think of copywriting as painting a beautiful and multi-colored picture with your words. The goal is to entice your reader and weave them into your world and your story. The most effective copywriting is chock full of emotionally driven words and really hits your readers on a very personal level. Don’t try to appeal to logic… Buying decisions are almost always more ‘emotionally charged’.
So clearly, not all words are created equal when it comes to web copy. Marketing researchers have now determined what they believe to be the MOST POWERFUL words you can possibly use in copywriting. These are words that have actually been proven to be the highest converting words in existence! I actually got this list from one of my mentors, Eben Pagan. It’s a simple one, but truly effective…
So here they are… The 12 Most POWERFUL WORDS To Use In Web Copy:
1. YOU
2. MONEY
3. SAVE
4. NEW
5. EASY
6. LOVE
7. DISCOVERY
8. RESULTS
9. HEALTH
10. PROVEN
11. GUARANTEE
12. FREE
These 12 words contain 10-100 times more value and more ‘punch’ than almost any other word in the English language. It’s communication with an IMPACT!
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